Itâs not designed.
I sometimes get the question from new clients why our website www.activemarbella.com is designed as it is and my answer is: Itâs not.
The page design was made in a couple of hours and is a result of what I felt to do right there and then. What I mean is, we spend our time on our client pages, not our own. If times come up to make changes, it will be a totally different look as I never ever can spend time to do the same design twice.
As a musician never write the same tune twice.
The actual design is not that important as many of you think. Your visitors all se it their own way and you canât please them all!
The more stuff you put on your page, the more opinions you will get. Good or bad.
If your design is a black dot, right in the middle of your white landing page, the main options will be âYes, I like it! â or âNo, I donât like it!â.
The Yes-group has accepted your page as it is. How many? No one knows.
To get a few more No-noâs to like the design, you will need to do some changes, like:
- A green dot is ok!
- The dot should be more to the left!
- A bit smaller blue dot is ok, etc.
Lots of dot sizes, different positions, and colours to choose from (is it millions?), even on an almost empty page. If you do one of the changes above, you will probably loose some of your earlier Yes voters, after your changes.
A Mission impossible, so all you can do is trying to please as many as possible.
I think you should stick to a âclean lookâ on your web page, this will probably get you more Yes-voters than a âfull dressedâ landing page.
Take www.google.com or PayPal.com. I think that is a perfect pages, with exact the information you need, not much of layout except for the logotype but still good looking.
Then open www.yahoo.com and you will understand what I mean. A page loaded with a lot of crap I donât need for a web search. Things I never ever will use so why should it be there?
Thatâs my personal opinion about these two, whatâs yours?
Haze Westerlund
Graphic Designer Active Consulting SL
www.activemarbella.com
The page design was made in a couple of hours and is a result of what I felt to do right there and then. What I mean is, we spend our time on our client pages, not our own. If times come up to make changes, it will be a totally different look as I never ever can spend time to do the same design twice.
As a musician never write the same tune twice.
The actual design is not that important as many of you think. Your visitors all se it their own way and you canât please them all!
The more stuff you put on your page, the more opinions you will get. Good or bad.
If your design is a black dot, right in the middle of your white landing page, the main options will be âYes, I like it! â or âNo, I donât like it!â.
The Yes-group has accepted your page as it is. How many? No one knows.
To get a few more No-noâs to like the design, you will need to do some changes, like:
- A green dot is ok!
- The dot should be more to the left!
- A bit smaller blue dot is ok, etc.
Lots of dot sizes, different positions, and colours to choose from (is it millions?), even on an almost empty page. If you do one of the changes above, you will probably loose some of your earlier Yes voters, after your changes.
A Mission impossible, so all you can do is trying to please as many as possible.
I think you should stick to a âclean lookâ on your web page, this will probably get you more Yes-voters than a âfull dressedâ landing page.
Take www.google.com or PayPal.com. I think that is a perfect pages, with exact the information you need, not much of layout except for the logotype but still good looking.
Then open www.yahoo.com and you will understand what I mean. A page loaded with a lot of crap I donât need for a web search. Things I never ever will use so why should it be there?
Thatâs my personal opinion about these two, whatâs yours?
Haze Westerlund
Graphic Designer Active Consulting SL
www.activemarbella.com
posted by haze westerlund at Tuesday, November 07, 2006
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